Creating employment opportunities for businesses

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Creating employment opportunities for businesses

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As the University for Birmingham, our academics and business support teams form impactful partnerships with leading organisations. Victor Haider, Business Engagement Manager, discusses how these collaborations have led to graduate employment.

As the University for Birmingham, our academics and business support teams continue to form impactful partnerships with leading organisations. Victor Haider, Business Engagement Manager, discusses how these collaborations have led to significant graduate employment, and why businesses need not fear having no access to future talent.


How we make a difference

Our work with businesses, start-ups and SMEs – both within the Birmingham region and beyond – has yielded an array of employment opportunities for our students and graduates. 

We offer a wide range of programmes, workshops and tools designed to help businesses grow, with one example being our SME Growth Service. Designed by Mark Gilman, Professor of SME Growth and Development, the tool was recently used by successful start-up Sash Vitality. The company experienced incredible growth within the first two years, however this growth began to plateau. Its founder, Ali Sajaad, hired a company to help him generate more business, but six months and £30,000 later, this partnership yielded minimal results.

This is where we came in. Ali worked with myself and Mark, and we assessed other avenues for Sash Vitality to consider. These included social media campaigns, a website and improved graphic design, to name but three. I recommended he hire three of our students on work placements to help him succeed in these endeavours. The end results were incredible – Ali was so happy with our students’ work that, upon graduation, he will be looking to offer full-time roles. Ali also felt that the workshops Mark provided had given him more information and help than he received on his entire MBA course, which he studied elsewhere.

Employability opportunities in national companies

Sash Vitality are not the only company to recently hire a graduate (or three). Metro Bank, a national organisation that have positively disrupted the world of banking, have recently sought Birmingham City University’s help. They are looking to expand into the West Midlands, which has resulted in myself meeting Metro Bank’s managing director and local director to discuss how this can be successfully implemented. From this meeting, which took place in January, Metro Bank held a recruitment event at Birmingham City University which resulted in one of our graduates securing a full-time role. 

There’s promising things to come. Our exclusive and positive relationship with Metro Bank means that when the company plans another recruitment drive in the summer, they have informed me that Birmingham City University graduates will have first dibs on these exciting job opportunities. 

Graduate employment done right

Birmingham City University conducts regular consultations with businesses of all shapes and sizes, and one key issue that most have is having access to the right talent. We have a plethora of students and graduates ready to help, whether it be through an innovative business project, a work placement or full-time employment opportunities. This is mutually beneficial – local businesses are hiring talented, forward-thinking graduates with real-world knowledge, while Birmingham City University is ensuring its graduates secure employment with successful, constantly evolving businesses.

Why Birmingham City University?

When it comes to hiring a graduate, why are these businesses approaching Birmingham City University? There are many reasons I have discovered since working here. One is our proactive and positive manner – instead of simply waiting for businesses to come to us, we attend network events, talk to businesses face-to-face and understand their journey. We know that a business isn’t just a business, it’s people’s emotions. 

We are right in the centre of a thriving and growing city, and our academics have a wealth of experience out in the field, which they then use to inform and help businesses.

This piece is authored by Ruth Claxton – Creative Director at STEAMhouse


Want to find out more about how Birmingham City University can help you with your employability or financial challenges?

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